Does it feel like your customers need you to be a walking google search? No, you don’t have to churn out 25 million answers in .68 seconds. But you should be a specialist in travel with the ability to add context and clarity to the online clutter.
Become knowledgeable about your suppliers
Q: Why are river cruises pricier, if they offer “less” than a traditional ocean cruise?
A little homework beyond basic product reading can go a long way. Some answers aren’t inside the brochure. Flipping between supplier websites is also frustrating for you and your customers.
Become a skilled specialist who knows their product inside and out. You’ll address your customers’ immediate needs, and give them comfort in your expertise.
Invest in your knowledge by attending conferences
This is an opportunity to mix and mingle with people in the industry. Hear firsthand about upcoming trends and insights to help you attract more customers. Ask the questions that impact your business. You’ll leave with plenty of new knowledge and a handful of business contacts too.
Can’t make it in person? Check for live-streams of key sessions. Most conferences also encourage participants to share with their audiences. Use hashtags to find links, and takeaways from influencers you know are in attendance. And make sure to check their site a few days after the event. Many shows will recap need-to-know information and highlight their most popular sessions.
Meet your suppliers face-to-face at trade shows
Isn’t it time you took your relationship offline? Building a connection with your suppliers makes recommending them to your customers easy. Use the opportunity to voice concerns, get clarity, or suggest content that would help you as an agent.
It’s also a great way to stay in the loop. Trade shows help you find out about new features arriving on tools you’re using. And introduce you to organizations that address your product offerings and business needs.
Enhance your selling ability with 24/7 online programs
With a class for about any subject matter or niche, the beauty of the internet today is that nothing is out of reach. Want to become a better leader? There’s a class for that. Brushing up on sales skills? Yup, a class for that. Help to educate a diverse range of clients on why travel insurance is important? … You get where this is going. Anything you want to learn is available to you with a few hours of your time and an internet connection.
Get on the list to stay in the loop
Subscription lists, like online programs, keep you engaged with helpful content. Sign-up for newsletters that can help your business’s goals, and gives product updates. Read industry publications like Skift, TravelPulse, Travel Weekly, or Travel Market Report. And include publications that improve your business, marketing, and sales skills.